CHAPTER ONE
1.0 INTRODUCTION
1.1
BACKGROUND OF THE STUDY
In 1892, the first commercial banks
was established in Nigeria when the African banking conformation established a
bank in Lagos later, branches of other expatriates a banking business called
the bank of British west Africa and Barclays
Bank were established. When Nigeria started running the indigenous
banking enterprises successfully, without much problem the expatriate
considered its as an illusion.
The expatriate had been in the reign
of power in the banking field and they use their monopolitics power on
Nigerians overseas trade that involve millions of pounds, every to their
advantages.
Through the indigenous merchant and
businessmen protested against this banking monopoly but as the case of many
other protestants colonial era, their protest do not yield any positive report
instead it fell on deaf ears of colonial master.
In 1912, the case of Nigeria
businessman was clearly published in a pamphlet title, wanted bank for west
Africa . An appeal was also made to financers in great Britain by nature trades
in Lagos. The pamphlet pointed out that existing bank rates were to high and
prohibitive so they called for the establishment of more banks to boson the
monopolistic power of expatriate banks.
Before banks were established in
Nigeria, Nigeria had ways of keeping their valuable things like gold and money
at home, under pillow, or buried in oriented goal. This attitude needs to be
changed in increase patronage and profitability.
Moreover, many banks do not seem to
have listened to customer in whatever they need.
If quick and prompt solutions are not
find to these decline customer satisfaction, if solution are provided, they
will go along way to solve their problem because needs and wants of customers
continue to change every day.
1.2 STATEMENT OF PROBLEM
Below are the main issues which the
researchers wish to solve with the researcher work.
1.
Does personal selling helps banks to win
against competitors?
2.
Can personal selling be use to win new
customer and retain the actual one in banking industry
3.
Is there any challenges facing personal
selling in the banking industries?
1.3
AIMS AND OBJECTIVES
The following are the aims and
objectives of the research work:
1.
To determine if personal selling can
help banks to win against their rivalry company.
2.
To examine if personal selling can be
use to win new customers and retain old one.
3.
To analysis whether personal selling has
challenges facing in the banking industries.
1.4 RESEARCH
QUESTION
The following questions were examined
and have been provided solutions.
i.
Does personal selling creates more awareness than other
promotional mix in banking industries?
ii. Does promotional mix used by banking
industries makes their services known to the customer?
iii. Are the attitudes of staff in banking
industry goods and encouraging to customers?
1.5 RESEARCH HYPOTHESIS
A research hypothesis is a specific
statement of expected outcomes of an experiment. The following hypothesis
tested in the research work.
1.
H0: Personal selling does not creates more awareness than
other promotional mix in banking industry
H1: Personal selling
creates more awareness than other promotional mix in banking industry
2.
H0: The attitude of staff in the banking industry are discomforting
and not encouraging to customers.
H1: The attitudes of staff
in the banking industry are good and encouraging to customers.
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