CHAPTER
ONE
INTRODUCTION
1.1
BACKGROUND OF THE STUDY
In
1892, the first commercial banks was established in Nigeria when the African
banking conformation established a bank in Lagos later, branches of other
expatriates a banking business called the bank of British west Africa and
Barclays Bank were established. When
Nigeria started running the indigenous banking enterprises successfully,
without much problem the expatriate considered its as an illusion.
The
expatriate had been in the reign of power in the banking field and they use
their monopolitics power on Nigerians overseas trade that involve millions of
pounds, every to their advantages.
Through
the indigenous merchant and businessmen protested against this banking monopoly
but as the case of many other protestants colonial era, their protest do not
yield any positive report instead it fell on deaf ears of colonial master.
In
1912, the case of Nigeria businessman was clearly published in a pamphlet
title, wanted bank for west Africa . An appeal was also made to financers in
great Britain by nature trades in Lagos. The pamphlet pointed out that existing
bank rates were to high and prohibitive so they called for the establishment of
more banks to boson the monopolistic power of expatriate banks.
Before
banks were established in Nigeria, Nigeria had ways of keeping their valuable
things like gold and money at home, under pillow, or buried in oriented goal.
This attitude needs to be changed in increase patronage and profitability.
Moreover,
many banks do not seem to have listened to customer in whatever they need.
If
quick and prompt solutions are not find to these decline customer satisfaction,
if solution are provided, they will go a long way to solve their problem
because needs and wants of customers continue to change every day.
1.2 STATEMENT OF PROBLEM
Below
are the main issues which the researchers wish to solve with the researcher
work.
1.
Does personal selling helps banks to win
against competitors?
2.
Can personal selling be use to win new
customer and retain the actual one in banking industry
3.
Is there any challenges facing personal
selling in the banking industries?
1.3
AIMS AND OBJECTIVES
The
following are the aims and objectives of the research work:
1.
To determine if personal selling can
help banks to win against their rivalry company.
2.
To examine if personal selling can be
use to win new customers and retain old one.
3.
To analysis whether personal selling has
challenges facing in the banking industries.
1.4
SIGNIFICANCE OF THE STUDY
This
research work would offer immense benefit to co students, banking industries
and other organization. Fellow students will find the content of this research
very useful in their research work in marketing and in enhancing their wealth
of knowledge on the subject.
Researchers
interested in carrying out research work
in a similar or related area will also find the fact made available in this
projects useful as a source of information and as a challenge to them in their
research mission.
Bankers
would utilize the fact in and suggestion offered here in smoothing and using in
better marketing.
Promotional
tools in business performances in the economy and enhancing their operational
activities as well. More so, customers and entrepreneurs would be encouraged
and made to realized the significance and or important of employing marketing
promotional tools in their business operation Lastly,
the impact of promotional tools in the banking industry is way of stimulating
business growth vital for the enhancement of the country’s economics states,
and would as well be appreciated through the fact noted in this project.
1.5
SCOPE OF THE STUDY
CONCEPTUAL SCOPE: The conceptual scope covered by
the research work is to analysis the impact of personal selling as an effective promotional tool in the Nigeria
banking industry.
INDUSTRIAL
SCOPE: The industrial area
covered by the research work is united bank of Africa plc where the researchers
find conducive for the research work.
TERRITORIAL SCOPE: The territorial area covered by
the researchers work will be limited to Ilorin metropolis so as to get adequate
and meaningful information from the chosen respondents
TIME SCOPE: The depth of the research work will be
limited to period of an academic season, that is a year due to changes in
technology day-in-day-out.
1.6
LIMITATION AND ONSTRAINTS OF THE STYDY
In the
process of collecting data for this research work, a lot of constraint were
encountered. First of such constraints was non-response and like warm attitude
of some of the respondent.
Many
customers were unwilling to give objective answers concerning their something
else which even set the research down while asking relevant questions, another
major constraint was that the members of staff united banks for Africa were not
cooperative enough in response to
question despite the letter of introducing telling them that the research work is purely for academic purpose,
Finally the study is united in its findings due to
the high cost of research, materials
these made it impossible to carry out the research
work on a large scale.
Order for full projects: #2000
Payments method: bank deposit / Bank Transfer
Skye Bank 1
Bank account name: Yekeen Idris Adeseun
Bank account number: 3026132730
GTB Bank 2
Bank account name: Yekeen Idris Adeseun
Bank account number:. 0165460421
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Email: idrisyekeen7@gmail.com or 08167674702
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