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Tuesday, 11 December 2018

THE EFFECT OR LIQUIDITY MANAGEMENT STRATEGIES ON THE COMMERCIAL BANK PROFITABILITY (A CASE STUDY OF FIRST BANK PLC)




ABSTRACT
 Liquidity management is the product management of bank asset in cash or which can be quickly convened to meet Short-term liabilities. The problem which most bank authorities are, having is inability to manage their liquidity appropriately.
It is the objective of this study to enunciate the effect and importance of liquidity management strategy on the commercial banks profitability.
Competition among banks to day require adequate liquidity management strategy. In essence any bank that cannot manage its liquidity properly cannot stand in test of time in meeting its profit target.
On this note this study is narrowed down to examining how the effective adoption of liquidity management affect the profit of a bank.
The method of analysis for this study was based on the usage of ordinary least square (O/S) method which expresses the regression analysis of the study.
Following the thorough analysis of the study we can affirm that liquidity is a determining factor for profit.
On that basis, brink should maintain a level of liquidity and this will indirectly affect the profit of me bank.


Key words:
Liquidity: It describes the degree to which an asset or security can be quickly bought or sold in the market without affecting the asset's price.
Liquidity management: It is the basic concept of the access to readily available cash in order to fund short-term investments, cover debts, and pay for goods and services.
Profitability: It is the ability of a business to earn a profit
Financial institution: It is an establishment that conducts financial transactions such as investments, loans and deposits.
Competition: It is a contest or rivalry between two or more entities, organisms, animals, individuals, economic groups or social groups


TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.0     Background of the study                                                                            1
1.1     Introduction                                                                                      1
1.2     Statement of the problem                                                                  3
1.3     Objectives of the study                                                                     4
1.4     Hypothesis of the study                                                                             4
1.5     Relevance and signification of the study                                           5
1.6     Scope and limitation of the Study                                                    5
CHAPTER TWO
2.0     Literature review                                                                                       7
2.1     Introduction                                                                                      7
2.2     Evolution                                                                                          11
2.3     Liquidity management                                                                      16
2.4     Liquidity of profitability                                                                  20
25      Measurement and liquidity                                                               23
CHAPTER THREE
3.0     Research methodology                                                                      25
3.1     Introduction                                                                                      25
3.2.    Population for the study                                                                             25
3.4     Model specification                                                                           26
3 .5    Model estimation                                                                                       26
3.6     Statement of hypothesis                                                                             27
3.7     Sources of data                                                                                 27
3.8     Validity and reliability                                                                      29
CHAPTER FOUR
4.0     Data presentation, empirical result and analysis                                       30
4.1     Introduction                                                                                      30
4.2     Data presentation                                                                                      30
4.3     Empirical result                                                                                33
4.4     Interpretation of result from the equation                                         37
CHAPTER FIVE
5.0     Summary conclusion and recommendation                                               38
5.1     Summary of findings                                                                        38
5.2     Conclusion                                                                                        40
5.3     Recommendations                                                                                      40
Reference




CHAPTER ONE
1.0     INTRODUCTION
1.1     BACKGROUND TO THE STUDY
The availability of financial capital is a pre-equisite for the rapid development and transformation of any nations economy, But since the provision and efficient management of this scarce resources is enhanced by the existence and appropriate functioning of financial institution in the economy This implies that the bank have a vital role to play in making their vast financial resource available for financial and promoting development.
Since banks cannot predict with certainty future demand flows, loans demand, interest rate and the action by the monetary authorities.
Therefore, commercial bank needs to have a portion of asset which represent a stock of liquidity that as butter against changes in these factors.
On this note, liquidity can be defined as the means by which asset can be easily be converted into medium exchange cash itself is the most liquid asset. Some other items are almost as liquid as cash.
Liquidity requirement should be kept as a reasonable level to accommodate a normal pattern of withdrawals taking into account such factor as payment practices and seasonal movement.
Adequate liquidity is essential for the survival of all business, especially in the banking business where the tool of trade is money liquidity.
This now introduces us to liquidity management liquidity management is centre on the? planning, controlling and coordinating of the liquid (cash) resources of the bank.
A bank should meet the objectives on which it was established among which is lending money to a variety of borrower. In practice, bank lend on long term basis and borrow on short term basis. This require a considerable level of liquidity to meeting with the obligations of both the borrower and lenders.
Therefore, there is need for effective liquidity management which serve as a yardsticks for meeting the objective of the shareholders. Therefore, strategies on how to manage liquidity are necessary because it will guide against any mis-management in banks portfolio management.
On this note, liquidity management strategy can be defines as the prudent management of a bank’s asset in cash or which can quickly converted into cash available to meet short-term liabilities.
Liquidity asset consist of cash and bank balances, debtor and marketable securities. Consequently, effective liquidity management involves obtaining full utilization of all reserves all stored cost advantage. There should be a balance between reliance on banks own fund and purchased liquidity because the bank reserved is assets based while the purchased liquidity has its own limitation.
Therefore, am aggressive bank philosophy should emphasize on the purchased liquidity rather than the stored.

1.2     STATEMENT OF PROBLEMS
By January 1989, the number of commercial banks has increased tremendously likewise the merchant bank is now obvious that some states own banks because others have theirs, while the inventor wants to own a bank because of huge profit mode in the banking sector.
From foregoing, the high proliferation of commercial banks simply indicate that there in need for proper review of management strategy adopted by individual banks to allow them successfully achieve their desired objectives ‘
Furthermore, the competition among banks require adequate attention being to liquidity management strategy.
In essence, only bank that cannot manage its liquidity properly cannot stand the test of time in meeting is profit target and the extreme will be forced to fold up.
However experience has shown the higher profitability is a function of well managed liquidity position. In other words, any bank that achieves optional manipulation of its liquidity would not meet its operation cost but have excess profit.

1.3     OBJECTIVES OF THE STUDY
Commercial banks are always in dilemma on how to strike a judicious balance between high liquidity and in liquidity in order to manage their liquidity properly.
Hence, the stud y is an attempt
        i.            To determines the liquidity behaviour of the Fist Bank Plc and its effect on their profit
      ii.            To identify the liquidity strategy of the Firs Bank and the effect on their asset
    iii.            To determine whether high profit is a function of well managed liquidity.
   iv.            To apprises the finding and make recommendation to the problem
1.4     HYPOTHESES OF THE STUDY
This is the statement about a parameter which implies testing of the formulated hypothesis.
Ho:- Null hypothesis
Hi:- Alterative hypothesis
Ho:-Liquidity behavour does not affect profitability of bank
Hi:- Liquidity behaviour affects bank profitability

1.5     SIGNIFICANCE OF THE STUDY
This study is relevant in the view that it reveal the relationship that exist between liquidity and profitability it (the study) will also show mid understanding on how to strike a balance between adequate liquidity and its reducing effect on profits and high profitability with consequent worsening of the liquidity position.
The study will also show an understanding of the dynamic nature of banking sector and activities as well as an in-depth analytical method of improving services. Financial decision and proper liquidity management.
1.6     LIMITATION OF THE STUDY
It is a fact that banking sector consist of the commercial banks, merchant bank, mortgage, community bank, central, first bank Plc and development banks. But the scope of this study will be limited to the first bank Plc.
This study will also be limited to first bank Plc in Nigeria using date for five years covering 2000-2004.
The following are the imitating factors against the effort mode by the researcher to collect as much as possible data for the research.
Time Factor: This is a major constraint that the researcher has limited time to fast approaching final examination. '
 







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